Name
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First Name
Last Name
Email
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1. Are you a new business?
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2. What's the name of your brand/business?
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3. What does your business do and what are its goals?
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5. Who is your target audience?
To tailor your project, I need to know about your target audience:
- Demographics: age, gender, location, income
- Psychographics: values, interests, lifestyle, habits
- Pain points: the problems they need solved
The more detail you share, the better I can shape your branding, website, or app to connect with them.
6. Who are your competitors?
Direct competitors: Businesses that offer the same product or service as you (e.g., two coffee shops on the same street).
Indirect competitors: Businesses that offer a different product or service but meet the same need (e.g., a coffee shop and a smoothie bar).
List any competitors you know of—big or small.
7. How do you see your brand?
Mature
Youthful
Playful
Sophisticated
Economical
Luxury
Abstract
Literal
Traditional
Contemporary
8. Do you have any existing brand guidelines or logo?
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9. Do you have any brand/logo examples that inspire you and what do you like about them?
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10. Do you have any particular design or design elements that you would like to be incorporated in your branding?
11. Do you have any particular colours you would like to use?
12. Do you have a strap line or slogan?
1. What types of services/products does your business provide?
2. How do you provide (or intend to provide) these services/products?
Online, delivery, In-person, through technology/automation etc
3. How do your customers currently hear about your services/products?
5. Do you have any on going partnerships?
...Or any you foresee
2. Which social media platforms does your bsuiness use?
3. Which of the above drives the most traffic to your business and why?
1. Do you need 'Everyday running' material?
For example, notebooks, pens, t-shirts, inserts etc
2. Do you need 'Audience focussed' material?
Business cards, V-cards, QR codes, flyers, banners etc
